Know Your Back Story- Campaign Assets

Vertos Medical is sponsoring a national health awareness campaign to increase education around lumbar spinal stenosis and the enlarged ligament as a major cause of low back and leg pain. Let’s work together to inform your community about the mild® Procedure and what your practice has to offer.

Use these resources and assets you need to raise awareness among your provider team, patients, social media followers, and referring healthcare professionals.

Connect with us: Stay up-to-date with the latest information on the campaign and tag us in your posts! Lead people to KnowYourBackStory.com to learn more!

Social Media Templates

Incorporate these ready-to-use social media templates into your feed. Include hashtags: #KnowYourBackStory #LetsGetMoving #EnlargedLigament #mildprocedure #NationalHealthAwarenessCampaign #LookForTheLigament #PainMedicine #MOVE2mild #lumbarspinalstenosis #lss.

Host & Invite Your Colleagues & Referring Practices to an Event

JOIN US for a fun, interactive, educational experience designed to help you learn about your patients’ back story. Let’s discuss the advancements in the Interventional Pain Specialty & what is available to help your low back & leg pain patients—like the mild® Procedure.

[ENTER DATE]
[ENTER LOCATION]

Learn more at knowyourbackstory.com & message me if you would like to join!

Invite Your Patients to an Event

JOIN US for a fun, interactive, educational experience designed to help you learn about your own back story. Speak to our staff, hear from others who have found relief from low back & leg pain, & find out if the mild® Procedure could be right for you.

[ENTER DATE & TIME]
[ENTER LOCATION]

Learn more at knowyourbackstory.com & let our office know if you would like to join [ENTER PHONE]!

Are pain and limited mobility part of your “back story”?

Find out if an enlarged ligament is causing your low back and leg pain and learn about your treatment options at knowyourbackstory.com.

Let us help you rewrite your back story. Learn more at knowyourbackstory.com and contact [PRACTICE] at [PHONE NUMBER] or [WEBSITE] today.

Don’t write off chronic low back and leg pain.

Pain, heaviness, and tingling in the low back and legs may be signs of an enlarged ligament compressing spinal nerves.

Learn about treatment options like the Mild Procedure and hear real stories from real patients who have found lasting relief and began their next chapter at knowyourbackstory.com.

Let us help you rewrite your “back story.” Contact [PRACTICE] at [PHONE NUMBER] or [WEBSITE] today.

Your story shouldn’t end with low back and leg pain. If pain, heaviness, and tingling in your low back and legs is limiting the things you need to do…the things you love to do, it may be time to rewrite your story.

Learn about the signs and symptoms of an enlarged ligament and find out whether the Mild Procedure, a proven treatment option that can help relieve pain and restore mobility, may be right for you at KnowYourBackStory.com.

It’s time to rewrite your “back story.”

If you experience pain, heaviness, and tingling in your low back, they may be signs of an enlarged ligament compressing spinal nerves.

Contact [PRACTICE] at [PHONE NUMBER] or [WEBSITE] to review your history and imaging to get the full picture and start rewriting your back story.

Looking for more information? Hear from others who’ve found lasting relief and learn about your treatment options, like the Mild Procedure, at KnowYourBackStory.com.

Incorporate these GIFs into your texts and social media to make your communication fun and eye-catching.

Let's Get Moving!

Provide your patients and community information about LSS and encourage them to connect with your practice to have a conversation with about the steps that can be taken, like the mild® Procedure, to get moving!

Know Your Back Story is a national health awareness campaign that educates and encourages millions of people with chronic low back pain and their healthcare providers to learn more about their “back story,” including the potential cause, lumbar spinal stenosis (LSS), screening, the importance of looking for the enlarged ligament on imaging, and potential treatment options. The campaign will encourage people to use our physician finder to find a spine health doctor in their area, like your practice.
Ensure your website has information about LSS and mild® so your community can see what you have to offer to help with chronic low back pain.

Website Text

Copy and paste the following directly onto your site:

About the mild® Procedure

mild® is a short, outpatient treatment for lumbar spinal stenosis (LSS) that restores space in the spinal canal to help improve back and leg pain.* Using specialized tools and imaging, mild® addresses a major root cause of LSS by removing thickened ligament through an incision smaller than the size of baby aspirin, leaving no implants behind, only a Band-Aid.

The minimally invasive mild® Procedure has a safety profile similar to epidural steroid injections but with lasting results, and patients typically return to normal activity within 24 hours with no restrictions.* mild® is covered nationwide by Medicare (all ages, all plan types, including Medicare Advantage) the VA, U.S. Military & IHS. Commercial coverage varies.

Visit www.mildprocedure.com for more info.

*Clinical data available: https://www.vertosmed.com/patients/

Patient Education Video

Embed the video on webpages and in social posts to help patients understand the procedure and its benefits, through visually engaging animations.

Click the “Share” button on YouTube to get the embed code.

Website Images

Include Before/After mild® illustrations to showcase how mild® reduces compression on the nerves.

Find a mild® Doctor Tool

If you are actively offering mild® to your community, make sure they can find you! Check our Find a mild® Doctor website resource to make sure all of your office locations are included.

Ensure your referring physicians know how your practice is able to help their patients with pain! Build connections and educate them so they know what you have to offer their chronic low back pain patients.

Referring Practices

Ensure physical therapists, primary care physicians, orthopedic surgeons, and other practices/specialties in your area who treat patients with chronic low back pain know:

  1. How to identify the most common symptoms of LSS; look for the “Shopping Cart Syndrome”
  2. Your interventional pain practice offers minimally invasive options

Patient Education Materials

Provide patient education materials such as the Patient Brochure and ESI Postcard. Remember to attach your practice information or affix a label.

Move More Questionnaire

Keep referring practices informed of their patients’ progress after mild®. Make sure they are aware of the functional improvements and how consistent those results are with other patients in your practice.

Contact Us

We’re here to help! Team Vertos is committed to ensuring your practice has a strong foundation of tools to educate your community about the Know Your Back Story initiative and the mild® Procedure. Please reach out if you need further assistance in optimizing these resources.

For additional marketing-related questions, please email us at mild@vertosmed.com.

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